Hi! I'm

Rebecca Rosenberg

A dynamic marketing leader focused on driving growth & revenue.

Contact Me

About Me

(she/her/hers)

I am an accomplished digital and social marketer with a strong track record in the CPG, entertainment, and gaming industries. My expertise lies in crafting creative marketing campaigns that surpass KPIs for awareness, purchase intent, and trial.


With over 7 years of management experience, I excel in leading and motivating large teams to achieve success in fast-paced environments. I foster a culture of growth and deliver impressive results, including a high client renewal rate, employee retention, and groundbreaking marketing campaigns that drive revenue.


As as founding member, I excel at diagnosing the market and implementing processes that set companies apart from competitors. My self-starting nature, creative and critical thinking, and structured approach enable me to successfully scale businesses and achieve multimillion-dollar revenue growth year after year.

Brand Partners

Campaigns

Clorox Toilet Wand x Best Seat In the House

DiGiorno x DiGiorno Stuffed Crust Album

Marriott x Let Your Mind Travel

Hot Pockets x Hot Pockets 4 Bits

Food & Beverage

5 3 Engagement rate
36 5 Ad Recall
3 7 favorability
4 89 ROAS on TikTok

Health & Wellness

9 7 Ad Recall
2 8 favorability
exceeded organic views

Skills &

Proficiencies

LEADERSHIP & TEAM MANAGEMENT

Strategic Innovation & Partnerships

Revenue Generation & Growth

Organizational Operations & Workflow Optimizations

Team Building, Mentoring, and Coaching

Marketing

Advertising & Marketing

Competitive & market research, strategy, concept development, production, campaign management, & reporting.

Influencer Marketing

Strategy development, casting, contracting, management, creative development, & execution.

Brand Building

Consumer & market analysis, insights, branding, positioning, and style guide development.

Social & Channel Management

Creative development, content flighting, copy writing, design, SEO, analytics, and optimizations.

Relevant

Experience

Present - may 2020

Group account director

Reach Agency

After establishing the Client Service department at Reach Agency, I successfully implemented and streamlined communication and workflow processes across multiple departments, resulting in robust and successful campaigns for clients. I led the hiring, development, and growth of the Client Services team, delivering over $15M+ in agency revenue with a 90% client renewal rate.


may 2020 - jan 2018

director, client service

Reach Agency

I managed internal and external teams across more than 15 different brand accounts varying from pet food to alcoholic beverages in multi-year partnerships, campaigns, and influencer programs. I produced Häagen-Dazs' first VR film, reaching over 15MM viewers and earning recognition from the UN Global Sustainability Council. I led the creation of The Pioneer Woman Dog Treats brand with Purina, outperforming other new products in all areas including distribution, sales, and press coverage.


jan 2018 - jan 2015

account director, client service

Reach Agency

I implemented internal cross-team processes, collaboration standards, and approval protocols for the company. I developed and executed campaigns from end-to-end to exceed objectives through strategic thought leadership, concise communication, and relationship development. I produced a two-day event for Purina, which included working across multiple agencies to design the space, write speeches, and plan the summit agenda.

jan 2015 - april 2013

Account manager

Reach Agency

Responsible for leading data-driven marketing campaigns to achieve brand objectives, reach target audiences, and drive share of wallet. I managed the first-ever social-first digital spot that became a TV spot for Purina. I executed the first large-scale influencer campaign for Friskies across social, digital, and live events.

Recent Awards

Best Multichannel Campaign (2021)

Best Social Commerce Campaign (2021)

Best in Food & Beverage (2021)

Most Creative Influencer Marketing Campaign (2019)

Most Effective Campaign for ROI (2019)

Best Home & Garden Campaign (2019)

Best Multi-Platform Campaign (2021)

Best in Food and Beverage (2021)

Best Use of an Emerging Platform (2021)

Best Influencer and Celebrity Instagram Campaign (2020)

Best in Hospitality (2020)

Best Multi Platform Campaign (2019)

Best Influencer and Celebrity YouTube Campaign (2019)

Rebecca Rosenberg

rebeccafharris@gmail.com


Resume | Linkedin | Email