About Me
(she/her/hers)
I am an accomplished digital and social marketer with a strong track record in the CPG, entertainment, and gaming industries. My expertise lies in crafting creative marketing campaigns that surpass KPIs for awareness, purchase intent, and trial.
With over 7 years of management experience, I excel in leading and motivating large teams to achieve success in fast-paced environments. I foster a culture of growth and deliver impressive results, including a high client renewal rate, employee retention, and groundbreaking marketing campaigns that drive revenue.
As as founding member, I excel at diagnosing the market and implementing processes that set companies apart from competitors. My self-starting nature, creative and critical thinking, and structured approach enable me to successfully scale businesses and achieve multimillion-dollar revenue growth year after year.
Brand Partners
Campaigns
Clorox Toilet Wand x Best Seat In the House
DiGiorno x DiGiorno Stuffed Crust Album
Marriott x Let Your Mind Travel
Hot Pockets x Hot Pockets 4 Bits
Food & Beverage
Health & Wellness
Skills &
Proficiencies
LEADERSHIP & TEAM MANAGEMENT
Strategic Innovation & Partnerships
Revenue Generation & Growth
Organizational Operations & Workflow Optimizations
Team Building, Mentoring, and Coaching
Marketing
Advertising & Marketing
Competitive & market research, strategy, concept development, production, campaign management, & reporting.
Influencer Marketing
Strategy development, casting, contracting, management, creative development, & execution.
Brand Building
Consumer & market analysis, insights, branding, positioning, and style guide development.
Social & Channel Management
Creative development, content flighting, copy writing, design, SEO, analytics, and optimizations.
Relevant
Experience
Present - may 2020
Group account director
Reach Agency
After establishing the Client Service department at Reach Agency, I successfully implemented and streamlined communication and workflow processes across multiple departments, resulting in robust and successful campaigns for clients. I led the hiring, development, and growth of the Client Services team, delivering over $15M+ in agency revenue with a 90% client renewal rate.
may 2020 - jan 2018
director, client service
Reach Agency
I managed internal and external teams across more than 15 different brand accounts varying from pet food to alcoholic beverages in multi-year partnerships, campaigns, and influencer programs. I produced Häagen-Dazs' first VR film, reaching over 15MM viewers and earning recognition from the UN Global Sustainability Council. I led the creation of The Pioneer Woman Dog Treats brand with Purina, outperforming other new products in all areas including distribution, sales, and press coverage.
jan 2018 - jan 2015
account director, client service
Reach Agency
I implemented internal cross-team processes, collaboration standards, and approval protocols for the company. I developed and executed campaigns from end-to-end to exceed objectives through strategic thought leadership, concise communication, and relationship development. I produced a two-day event for Purina, which included working across multiple agencies to design the space, write speeches, and plan the summit agenda.
jan 2015 - april 2013
Account manager
Reach Agency
Responsible for leading data-driven marketing campaigns to achieve brand objectives, reach target audiences, and drive share of wallet. I managed the first-ever social-first digital spot that became a TV spot for Purina. I executed the first large-scale influencer campaign for Friskies across social, digital, and live events.
Recent Awards
Best Multichannel Campaign (2021)
Best Social Commerce Campaign (2021)
Best in Food & Beverage (2021)
Most Creative Influencer Marketing Campaign (2019)
Most Effective Campaign for ROI (2019)
Best Home & Garden Campaign (2019)
Best Multi-Platform Campaign (2021)
Best in Food and Beverage (2021)
Best Use of an Emerging Platform (2021)
Best Influencer and Celebrity Instagram Campaign (2020)
Best in Hospitality (2020)
Best Multi Platform Campaign (2019)
Best Influencer and Celebrity YouTube Campaign (2019)